Advertising & Promotion

Advertising & Promotion

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• 

  Mad Women: The Other Side of Life on Madison Avenue in the ’60s and Beyond

  $15.99 Add to cart
• 

  My First Time W: Advertising’s Top Women Creatives Talk about Their First Commercial, Ad, or Site and What They Learned from It

  $19.95 Add to cart
• 

  Why Marketing to Women Doesn’t Work: Using Market Segmentation to Understand Consumer Needs

  $35.00 Add to cart

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